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Are Cheerios Drugs?

General Mills has claimed that Cheerios cereal is "clinically proven to lower cholesterol" and "can lower your cholesterol 4% in 6 weeks". The FDA believes that these statements classify Cheerios as a drug-used to prevent mitigation and treatment of diseases.

FDA warn General Mills of marketing the cereal without an approved new drug application because the cereal has not actually been acknowledged as safe and effectual in averting or treating coronary heart disease or hypercholesterolemia. By definition, a drug is something that can treat a medical issue. At best, companies can only claim that foods decrease the risk of a disease.

The FDA had actually approved a health claim of Cheerios' whole grains-"Diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol, may help to reduce the risk of heart disease and certain cancers." However, the latest claim was made without the FDA's approval. The FDA wants food companies to make scientifically verified claims for the good of the people.

Source: Caroline Scott-Thomas, Food Industry Journalist.


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